Kennedy Creative is an independent, multidisciplinary creative studio founded by Shibon Kennedy — creative director in fashion, art director, filmmaker, and former fashion editor whose work sits at the intersection of culture, commerce, and visual storytelling.

Her career spans fashion, media, fortune 500s, and cultural institutions, with leadership experience across luxury, advertising, editorial, and film.

She built Bloomberg's first fashion department from the ground up as the publication's first dual Market and Fashion Editor — and later served as Fashion Editor-at-Large at Fader, where she shaped iconic covers, original concepts, and artist-led visual stories.

In parallel, she led creative at Urban Outfitters, driving record sales and building the kind of commercial creative infrastructure that performs at scale. She has since led global campaigns for Nike, Burberry, Valentino, and Dior.

She began filmmaking through commercial work, documentaries, and award-winning short films for media, beauty brands, and sports organizations, including directing the first ever league-funded documentary commissioned by the WNBA, later acquired by NBA TV.